You should be thinking about how, and when, you use your brand colors or the colors of a competitor.
But unconsciously, they’ll know when they see orange, it means danger.īecause audiences are constantly making unconscious connections, you want to make sure you’re not creating connections by mistake. The average audience member might not make this connection consciously. In the presentation, on charts with carbon data or large text slides with negative words like “crisis,” we used the same vivid orange to create a connection. In fact, it became the evil villain: carbon. By staying consistent throughout the presentation and using orange with purpose, we made it easy for people to draw a connection. We made a decision, early in the process, that we were going to use orange to represent carbon.
For example, in Roger Sant’s climate change presentation, orange became the key color. People will draw connections between the colors you use and the meaning you assign them. It’s not so much which color you use, it’s how you use it. Most people pick their favorite color or just a color at random, but color is one of the key ways that you can communicate visually, so it’s important to be purposeful. One of the key mistakes that people make when they create presentation visuals is not thinking through their color choices. To make sure that your message resonates with listeners, follow these four basic presentation design principles when designing your next presentation. Whether you’re presenting a groundbreaking technology, a new business idea, or raising awareness of a social issue, if the design isn’t carefully thought through, your message could get lost. Today, more than ever, presentations hold the world’s most critical messages.